AI-Powered Creative Research

Find Viral Content.
Research Competitors.
Brief Your Brand.

Spyral by Enabl scrapes trending TikTok, Instagram & Facebook ads, analyses what's working, and turns any viral reel into a ready-to-use creative brief — automatically.

Get Started See how it works

Product video coming soon

Finds viral reels & ads across
TikTok
Instagram
Facebook Ads
Comments from Posts

One platform. Every research tool you need.

Click any feature to see it in action.

01

Track & Find Any Viral Reel Across TikTok, Instagram & Facebook Ads

Search by keyword, hashtag, or competitor account and surface the top-performing content across all three platforms instantly.

02

Turn Any Viral Ad / Reel Into A Brief For Your Product / Service

One click on any reel generates a fully structured AI creative brief — hook, script, format, and CTA — tailored to your brand.

03

Auto Track Keywords & Competitors' Reels & Ads In Your Sleep

Schedule Auto Researcher to run overnight and wake up to a fresh feed of competitor ads and viral content — no manual checking.

04

Scan Ad & Reel Comments For Content Ideas

Surface buying intent, objections, and viral angles hiding in the comments section of any reel or ad — straight from your audience.

Track & Find Viral Reels
AI Creative Brief Generator
Auto Researcher
Comments Analyser

From research to brief in three steps

Spyral handles the research so your team can focus on making great content.

1

Find viral content

Run a manual search or let Auto Researcher scrape trending reels and active competitor ads on autopilot, every day.

🧠 2

Analyse & bookmark

Review insights on performance, dig into comments, bookmark top references to boards, and track what's working in your niche.

📄 3

Generate your brief

Generate a brief on any reel and get a fully structured creative brief ready to hand off to your editor or UGC creator to recreate it.

Your creative spy giving you viral reels in your sleep

Viral Reel Scraper

Search top-performing TikTok videos and Instagram Reels across any niche, keyword, or competitor account in seconds.

Auto Researcher

Set it once and let it run overnight. Tracks competitor ads and viral reels across all three platforms while you sleep.

Comments Analyser

Surface buying intent, objections, and content angles hiding in the comments of any reel or ad.

Bookmarks & Boards

Save any reel to custom boards. Group references by product, campaign, or theme and share with your team instantly.

Creative Briefs

Turn any viral reel into a fully structured creative brief. AI analyses the hook, format, script, and CTA — then writes it for you.

Slack Integration

Receive daily Slack reports with the latest viral content and trending ads — delivered to your team automatically.

Your unfair advantage in creative research

Stop spending hours manually hunting for references. Let Spyral do the heavy lifting.

Spyral Spyral
Manual Research
Finds viral reels across 3 platforms automatically
AI analysis to recreate reels for your product
Weekly viral reels delivered to Slack automatically
Analyses post & ad comments with sentiment insights
Built-in reel organisation, foldering & sharing
Team sharing to support marketing teams

Built for brands that run on paid content

Whether you're scaling a DTC brand, growing a service business, or running creative for multiple clients — Spyral by Enabl gives you the research infrastructure to move faster.

🛒 eCom Brands

Scale your creative output

Find the exact hooks and formats that are driving purchases in your category, then brief new UGC and paid content in minutes.

  • Track competitor product ads automatically
  • Turn viral reels into UGC briefs instantly
  • Spot emerging trends before they peak
  • Analyse comments for buyer objections
💼 Service Businesses

Generate leads with better content

See what's working for businesses like yours across TikTok and Instagram, and produce content that speaks directly to your ideal client.

  • Research lead-gen formats in your niche
  • Create briefs aligned to your audience
  • Track what competitors are promoting
  • Save time briefing video editors
🏢 Agencies

Deliver more value to every client

Manage multiple clients from one dashboard. Research, brief, and report — all from within a single organised workspace per client.

  • Separate workspaces per client
  • Slack reports sent to client channels
  • Role-based access for team members
  • Shareable brief links for approvals

Built for the way real teams work

Whether you're a solo operator or running a team of creative strategists, Spyral by Enabl adapts to how you work. Invite collaborators, assign clients, and control exactly what each person can see and do.

Role-based access control
Per-client data isolation
Team invites & permissions
Slack reports per workspace
👑
Admin
Full control — all clients, all features
Admin
Staff
Assigned clients, can invite guests
Staff
👁️
Guest
View & research, no account mgmt
Guest
⏳ Pricing coming soon

Simple, transparent pricing.
No surprises.

We're finalising our plans. Join the waitlist and be the first to know — early adopters will receive a founding member discount.

Get Started

Stop researching manually.
Start scaling content.

Join teams already using Spyral by Enabl to find viral content faster, brief better, and outpace the competition.

Get Access Now